Principle of Marketing (POM) Most Important Topics & Paper Pattern | DU B.Com Exam 2025 скачать в хорошем качестве

Principle of Marketing (POM) Most Important Topics & Paper Pattern | DU B.Com Exam 2025

Welcome to the Ultimate Guide: Principle of Marketing (POM) Most Important Topics & Paper Pattern for Delhi University B.Com Exams (NEP & Regular). TELEGRAM : https://t.me/collegestudiesdu This video covers Principles of Marketing (POM) with a complete unit-wise syllabus, most important topics for DU exams, question strategy, and paper pattern tips to help you score high marks in theory exams. Perfect for DU B.Com Hons & Programme students preparing for semester and final examinations. 📌 POM Syllabus & Important Topics Covered Unit I – Introduction to Marketing ✔ Meaning, Nature & Scope of Marketing ✔ Importance of Marketing ✔ Core Concepts & Marketing Philosophies ✔ Marketing Mix (4Ps) ✔ Marketing Environment (Micro & Macro Factors) Shyam Lal College Unit II – Consumer Behaviour & Market Selection ✔ Consumer Buying Behaviour ✔ Stages of Buying Decision Process ✔ Market Segmentation ✔ Targeting & Positioning Concepts Shyam Lal College Unit III – Product Decisions & New Product Development ✔ Product Concepts & Classification ✔ Product Life Cycle & Strategies ✔ Branding, Packaging & Labeling Shyam Lal College Unit IV – Pricing & Distribution Decisions ✔ Pricing Objectives, Factors & Methods ✔ Channels of Distribution & Functions ✔ Distribution Logistics, Wholesaling & Retailing Shyam Lal College Unit V – Promotion Decisions & Recent Developments ✔ Promotion Mix: Advertising, Sales Promotion, PR ✔ Personal Selling & Direct Marketing ✔ Digital Marketing, Social Marketing, Rural Marketing, Ethical & Sustainable Marketing Shyam Lal College +1 📊 Exam & Paper Pattern (DU Guidelines) ✔ End Term Theory Exam: 3 Hours – 90 Marks ✔ Continuous Assessment (CAS): 40 Marks (Tutorials, Case Studies, Presentations, Assignments) ✔ Internal Assessment (IA): 30 Marks ✔ Total: 160 Marks ✔ 5 Questions – Equal Weightage ✔ First 4 questions with internal choice ✔ Question 5: Short Notes (Attempt any 3 out of 5) Scribd 📘 Best Preparation Tips ✔ Focus on definitions, concepts, and examples ✔ Revise marketing mix & environment thoroughly ✔ Practice short notes on each unit ✔ Solve previous years’ POM papers ✔ Understand real-life marketing examples 🎯 Comma-Separated SEO Tags principle of marketing, POM DU exam, DU B.Com marketing syllabus, POM important topics, DU exam paper pattern, marketing exam DU, principles of marketing DU, bcom hons marketing, marketing syllabus DU, exam strategy POM, marketing environment, consumer behaviour, market segmentation, product decisions, pricing distribution promotion, marketing mix, digital marketing, rural marketing, social marketing, DU commerce exam, DU NEP exam guide