The Sales Fallacy: Why Talking To Users Is Awkward скачать в хорошем качестве

The Sales Fallacy: Why Talking To Users Is Awkward

Y Combinator preaches that you need to talk to users, but most founders still struggle. The Sales Fallacy is the single biggest reason why founders fail when they talk to users. In this video, we breakdown the user research mistakes that kill your data and the startup mindset shift you need to fix it. Most founders think validation means convincing people to like their idea. But when you pitch, you push users into polite dishonesty. To build a meaningful product, you need truth, not compliments. This video unpacks why "selling" destroys your interviews and gives you a step-by-step framework (including the "Past Tense Rule") to turn awkward sales calls into valuable detective work. ⸻ 🧭 About The Next Step The Next Step is a space for founders who want clarity, momentum, and confidence — without hype or overthinking. 📩 Next Step Weekly — reflections on product, clarity, and decision-making 📘 The Next Step Guide — a practical starting point (link coming soon) 🤝 The Next Step Cohort — build with support (opens February 2026) ⸻ ⏱️ Outline 00:00 Introduction: The Sales Fallacy 00:43 Why finding users isn't enough 01:10 Definition: What is The Sales Fallacy? 01:32 The Validation Trap (Why compliments are poison) 02:18 The Psychology: Why interviews feel awkward 03:41 The Past Tense Rule (How to be a detective) 04:47 The Advice Frame (Getting meetings without pitching) 05:35 Pre-Call Ritual & Preparation 06:40 Next Video: Finding Your First 10 Users ⸻ 🔖 Hashtags #userresearch #talktousers #salesfallacy #startup #foundermindset #customerdiscovery #entrepreneurship