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From New York to London, the Nike Tech craze has taken over streetwear, with rappers like Ice Spice and Digga D mentioning it in lyrics and interviews. In this video, we dive deep into how the Nike Tech became a global streetwear phenomenon, and why British rapper Central Cee sparked a debate when he claimed to have started it. I explore the impact of NBA culture and hip-hop on trends Stateside and the importance of football and UK rap genres like drill and grime on British streetwear. Follow me on socials 📲 IG: / ceevalentina TikTok: / ceevalentinatv 🗣️ Discussion point: Which rapper has the most impact on streetwear in the UK? About The CEE TV Podcast: Hosted by your girl Cee Valentina, The CEE TV Podcast unpacks impactful moments in music, pop culture and fashion through interviews and video essays. Timestamps: 0:00: Intro 3:46: The launch of the "Nike Tech Pack" in 2007 5:27: The early adoption of tech fleeces in the US 6:24: The influence of Nike Basketball in the 2010s 8:04: Hip-hop culture's embrace of the Tech Fleece 8:44: The Tech Fleece craze in New York 10:00: Did the UK copy the US? 10:56: The evolution of tracksuits in the UK 11:59: Bob Marley's most iconic tracksuit moment when he was in London 12:50: The rise of 'Casuals' Culture 15:05: Tracksuits in grime and UK drill 16:39: Skepta's influence on streetwear in the UK 18:41: How the Nike Tech became a UK staple 19:06: How the licensing of Nike Techs to football clubs contributed to the trend in Europe 20:15: Stefan in the hit Netflix series 'Top Boy' shows his character development through his clothing, from wearing school uniform to wearing a Tech Fleece, Air Force 1s and more. 21:47: Did Central Cee influence others to wear Nike Techs? #ceevalentina #CEETV #CEETVPodcast Keywords: Central Cee, UK Rap, Streetwear, Nike Tech, Top Boy, Tech Fleece, UK Drill, Hip-hop, NBA, Lebron James, New York, London