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(20 Apr 2020) FOR CLEAN VERSION SEE STORY NUMBER: apus134537 The unofficial holiday celebrating all things cannabis arrives Monday with the nation's legal marijuana market bracing for an economic blow from the coronavirus crisis that will test the strength of the emerging industry, as many consumers curb spending or go underground looking for deals. What was expected to be a long weekend of festivals and music marking April 20, commonly known as 4/20, has been reduced by government stay-at-home orders to an online replica. Virtual parties and video chats will substitute for the day when the marijuana enthusiasts traditionally gather for vast outdoor smoking sessions to mark the rise of legalization and revel in cannabis culture. For businesses, 4/20 was their once-a-year Black Friday, when sales soared to lofty heights. Instead, companies are reporting up-and-down purchasing while they ponder a deeply uncertain future. Forecasters say the world economy in 2020 will suffer its worst year since the Great Depression because of the pandemic and, in a sign of what's to come, retail marijuana sales overall dropped nearly nine percent in the country in March. The April 20 event, whose origins are believed traceable to a group of Northern California men who used the numerical code as slang for smoking pot in their high school days, poses the latest challenge for an industry that has expanded in some form to all but a handful of states. The onset of stay-at-home orders initially sent marijuana sales rocketing upward. Some businesses reported single-day records. New York, San Francisco and Los Angeles were among the cities labeling dispensaries "essential" businesses that could remain open during virus lockdowns, in some cases with limitations, which was another boost to sales. But since then, sales have flattened or tapered off, even with deliveries and curbside pickups growing in places to reduce health risks. Marijuana data trackers BDS Analytics documented sales surges through much of March, but then consumers pulled back in late March and early April, with sales mostly below average. Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter: / ap_archive Facebook: / aparchives Instagram: / apnews You can license this story through AP Archive: http://www.aparchive.com/metadata/you...