Turn Your Course Into a Marketing Powerhouse, Not Just a Product (Featuring Itai Nusbaum) скачать в хорошем качестве

Turn Your Course Into a Marketing Powerhouse, Not Just a Product (Featuring Itai Nusbaum)

Ever thought about flipping the script on online courses? What if, instead of selling your course, you gave it away for free - and still built a wildly profitable business? In this episode, I sit down with Itai Nusbaum, who has done exactly that. Itai has created 16 online courses, all available for free, and has used them as a powerful marketing engine to establish himself as the go-to expert in his field. We dive deep into his unique approach, exploring how he monetizes his business without directly selling courses, why giving away high-quality content can be a strategic move, and the long-term benefits of prioritizing trust and authority over immediate sales. If you’ve ever considered alternative ways to scale your online course business or struggled with traditional marketing funnels, this episode will challenge your thinking in the best way possible. 📌 Timestamps: [00:00] – Introduction to Itai’s unconventional online course strategy [02:29] – Why he chose to make all his courses free—and how it’s profitable [06:39] – The concept of "giving in public, selling in private" [10:41] – The long-term play: How Itai built his brand over 8 years [18:52] – How free courses create demand for higher-value products [32:36] – The power of YouTube and organic reach in scaling an audience [41:27] – Itai’s approach to content creation and his unique branding strategy [50:48] – Why playing the long game in business can lead to sustainable success Listen to the episode: https://www.theonlinecourseguy.com/po... Itai’s Website: https://pocketteacher.co/ Itai’s Email Address: [email protected] Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/co... Watch the Free Workshop: https://www.theonlinecourseguy.com/wo... Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725c... Instagram:   / theonlinecourseguy   Threads: https://www.threads.net/@theonlinecou... X:   / onlinecourseguy