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Have you ever wondered why a client chooses your lens over a thousand others? In this solo session, I dive into a transformative conversation that shifted my entire understanding of why I am hired as a photographer. We explore the "economy of vision" and how your unique cultural position creates a value that no standard rate card can capture. If you are ready to stop defending your fees and start educating your clients on the specific promise only you can deliver, this episode will help you reclaim your worth. Chapters 00:00 The Ritual of the Ceramic Plate 01:30 More Than a Service: Why People Actually Hire You 02:31 Thelma Golden and the Economy of Vision 03:40 Defining Your Aesthetic Universe and Cultural Value 04:53 Moving Beyond Objects to Your Specific Promise 08:40 Productive Discomfort: Teaching People How to Want Your Work 10:00 Rehearsing Your Position Over Your Price 12:00 Homework: Identifying the Five Values of Your Work Support the Show Website: http://www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives