Code For the Protection and Inclusion of Black Consumers | case study (English version) скачать в хорошем качестве

Code For the Protection and Inclusion of Black Consumers | case study (English version)

The first Code for the Defense and Inclusion of Black Consumers redefines the fight against racism in consumer relations in Brazil. A groundbreaking initiative by L’Oréal Luxe and MOVER in the Brazilian luxury market, developed within the Afroluxe program, proposes new standards for retail service and has already received major national and international recognition. Advertiser: L’Oréal Luxe Agency: Beta Collective Creative Director: Guilherme Cruz and Bernardo Tavares Art Director: Guilherme Cruz and Marcelo Monzillo Copywriter: Thassio Reis and Bernardo Tavares Graphic Design: Guilherme Cruz, Marcelo Monzillo and Vitória Melissa Content: Black Sisters in Law, Estúdio Nina, MOVER, Thassio Reis, Bianca Ferreira, Eduardo Paiva, Cirleide Bonfim, Dione Assis, Gláucia Morais Illustration: Mulambö Proofreading: Lua Onawale and Nazaré Mota de Lima Graphic Project: Produceria Producer: Sid Fernandes Editor: Rodrigo Aranha Music Direction: Will Bone Music Production: Lucas Sandoval Executive Production: Lu Novelli and Matheus Peres Video Production: Muuvies Director of Photography: Victor Miraglia Photography: Mathaus Heringer Approvals: Bianca Ferreira, Eduardo Paiva, Cândida Andrade, Andrezza Buzzani, Yan Gomes and Sandra Gebara