Great Plastic Surgery Starts in the Front Office скачать в хорошем качестве

Great Plastic Surgery Starts in the Front Office

Office staff can make or break a plastic surgery practice. Finding the right office personnel with a friendly, can-do attitude is key. Plastic surgeons discuss the critical importance of their office staff. You’re considering having your nose changed, your ears altered or your entire face lifted. You’re nervous. You haven’t had plastic surgery before and you’ve heard a certain doctor is good, so you call the office. If that phone call goes well, a potential great relationship has begun between you and your board certified plastic surgeon. But if that call goes bad… “The staff can make you or the staff can unmake you,” says James Namnoum, MD, a board certified plastic surgeon out of Atlanta. “It’s the point of contact with the patient. They establish a relationship with the patient right off the bat, and if it’s a bad contact or a bad staff, it’s not going to go well no matter how certified you are and how you feel.” ONE CHANCE TO MAKE A STRONG FIRST IMPRESSION Your choice of cosmetic surgeon will be a choice you live with for years, if not your entire life. A successful procedure will make you feel more like yourself and give you greater confidence for years to come. On the other hand, ending up with results you’re not happy with could lead to additional costs, time and heartache. The importance of board certification and a great reputation of experience is of primary importance, but your relationship with the surgeon’s staff often proves extraordinarily valuable toward achieving a fulfilling and happy result. For the surgeons, hiring the right people is essential. “I always say hire on attitude rather than aptitude because I can always train someone up if they have a certain of aptitude, but I can’t change attitude,” shares Brad Calobrace, MD, a board certified plastic surgeon in Louisville. “So the right communicators on my staff are authentic and honest to my patients is by far the most important.” IT’S CRITICAL TO GIVE ‘GOOD PHONE’ Dr. Ned Snyder, a board certified plastic surgeon in Austin, sums it up best. “If the person who’s answering the phone doesn’t give good phone or answer questions appropriately in a way that they wouldn’t want to be treated, it’s a negative interaction and that’s a patient who’s potentially going to be lost.” As with any business, that first interaction is so important and lays a foundation. A lazy, indifferent attitude from the receptionist – especially in the beginning of an extremely personal plastic surgery journey – can quickly lead that caller elsewhere. “If they’re with them – a ‘Do you want to make an appointment?’ kind of attitude – rather than listening to what that person wants out of an appointment, it can put them on hold,” adds Dr. Snyder. Dr. Calobrace agrees. “Does the person on the other side of the phone like the person they’re talking to? It really comes down to that,” Dr. Calobrace adds.