Erika Irby on Building Channel Success as a Woman in Sales Leader скачать в хорошем качестве

Erika Irby on Building Channel Success as a Woman in Sales Leader

In this special Women in Sales episode of the Sales Game Changers Podcast, Gina Stracuzzi sits down with Erika Irby, Director of Americas Channel Marketing at Veeam Software and former Go-To-Market Director at Microsoft. With more than 20 years of experience across global IT distribution, partner ecosystems, and vendor marketing, Erika shares powerful insights on what truly drives success in channel organizations and why empathy, trust, and authentic leadership matter more than ever. In this conversation, you’ll learn: ✅ The unique strengths women bring to customer and partner relationships ✅ Why trust and relationships are the foundation of channel success ✅ How sales and marketing must operate as one go-to-market team ✅ Practical ways leaders can become better allies in meetings ✅ Why “choosing yourself” is essential for credibility, confidence, and long-term impact ✅ How storytelling builds trust and accelerates sales outcomes Erika also offers candid career advice for women navigating partner-driven organizations including lessons she wishes she had learned earlier and shares why alignment between sales and marketing directly impacts revenue results. Whether you lead sales, marketing, partnerships, or revenue operations, this episode delivers real-world guidance you can apply immediately. 👉 Listen now and learn how authentic leadership, strong relationships, and aligned teams create lasting success.