Your Loyalty Wasn’t Part of the Scale Plan скачать в хорошем качестве

Your Loyalty Wasn’t Part of the Scale Plan

Scaling a product sounds simple on paper. In reality, it rarely is. In this episode, we explore why changing a formula can be one of the fastest ways to upset your most loyal customers — using craft ale as the perfect example. Beer brewed to be drunk fresh isn’t the same as beer designed to travel, sit on shelves, and finish fermenting somewhere else. When a brand scales, processes change. Ingredients change. Timelines change. And sometimes, the very thing people fell in love with quietly disappears. We unpack: Why growth forces difficult product decisions Why early fans often feel betrayed The difference between evolution and dilution How pretending nothing has changed can damage trust even more This isn’t just about beer. It’s about brand identity, honesty, and the tension between scale and authenticity. If you’re building a product, a company, or a brand — this conversation will hit home. Put the kettle on. Let’s talk about what scaling really costs.