1981: The SECRET of MILLS AND BOON's Success | Newsnight | Writers and Wordsmiths | BBC Archive скачать в хорошем качестве

1981: The SECRET of MILLS AND BOON's Success | Newsnight | Writers and Wordsmiths | BBC Archive

"There's nothing misty and romantic about the company's operation - Mills & Boon's success rests on hard-headed marketing, meticulous research, and careful editorial control." Fran Morrison reports on Mills & Boon publishers, whose rising sales provide a rare British success story in an otherwise depressed publishing industry. Mills & Boon's stock-in-trade is the romance novel, and they have cornered the market so successfully that the name of the publisher itself has become synonymous with a certain kind of romantic fiction, dubbed "the literature of reassurance" by its in-house sociologists. Mills & Boon readers are not typically invested in any particular author in the publisher's stable - few people are familiar with Mary Wibberley, for example, despite her books selling over 20 million copies worldwide - but rather they follow the umbrella brand. Year on year, Mills & Boon are seeing their readership and profits increase, while seemingly every other major British publisher is faltering. They have recently launched the first ever nationwide television ad campaign by a book publisher, and are expected to see their readership grow again in the coming year. What is the secret behind their success? What makes a Mills & Boon novel? Clip taken from Newsnight, originally broadcast on BBC Two, 23 March, 1981. You have now entered the BBC Archive, a time machine that will transport you back to the golden age of TV to educate, entertain and enlighten you with classic clips from the BBC vaults. Make sure you subscribe so that you never miss a single stop on our amazing journey through the BBC Archive - https://www.youtube.com/c/BBCArchive?... You can also dive into plenty more BBC Archive on our website - https://www.bbc.co.uk/archive