#3 – Turning crises into opportunities – Adrian Steiner, Thermoplan (part one) скачать в хорошем качестве

#3 – Turning crises into opportunities – Adrian Steiner, Thermoplan (part one)

“We call this the Thermoplan family: creating new ideas together and finding solutions for opportunities and sometimes also challenges. That’s the core of my business. In the end, it’s all about the people,” says Adrian Steiner, CEO of Thermoplan. Thermoplan is a Swiss manufacturer of professional coffee machines supplying Starbucks and other key players in the industry. The company is renowned for its agility and innovation, especially when confronted with challenges or crises. In the first of two episodes, Adrian shares the story how Thermoplan became Starbucks’ exclusive supplier of coffee machines and his strategy to diversify their customer base when he became CEO during the 2008 financial crisis.