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SES: Building a single customer view

SES is a communications satellite company that has 65 satellites that cover 99% of the world population — distributing over 7,700 digital TV channels to 325 million homes globally. As part of a new business strategy, SES needed to transition from a wholesale, infrastructure provider to an end-to-end service provider to customers across the world—from the crew on a ship in the Pacific that needs access to Netflix to direct-to-home platforms that want to better understand how their customers use their services.