Building The Right Product with Alberto Savoia, ex-innovator at Google скачать в хорошем качестве

Building The Right Product with Alberto Savoia, ex-innovator at Google

My guest is Alberto Savoia, the first Engineering Director at Google. He's currently a lecturer at Stanford University and the author of the international bestseller "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed." In this episode, we cover: (00:00) Introduction (01:19) Bitten by a failure, Alberto decided to bite back! (05:06) Market Research: Collect Skin-in-the-Game (08:24) Collect Your Own Data (YODA) (11:09) Say It With Numbers: The XYZ Hypothesis (15:22) Test Your Ideas by Pretotyping (20:01) Remember That Prototyping Is the Most Ethical Thing to Do (23:44) Collect Enough Evidence (27:15) Start With One Hypothesis (29:53) Interview Customers Only to Explore the Problem Space (35:07) Fall in Love With the Problem but Flirt With the Idea (39:10) Build a Culture of Experimentation (43:52) Final Discussion Referenced books and resources: • The Right It on Amazon: https://amzn.to/3qkzNSt • A free book, "Pretotype It": https://www.pretotyping.org/pretotype... • Basic prototyping techniques: https://www.pretotyping.org/uploads/1... Where to find Alberto? • Website: https://www.albertosavoia.com/ • YouTube channel: ‪@AlbertoSavoiaVideos‬ • LinkedIn:   / albertosavoia   • Twitter (X):   / pretotyping   • AI-berto: https://pretobooks.onrender.com/ Where to find Paweł? • My product newsletter (community of 32,000+): https://huryn.substack.com • LinkedIn:   / pawel-huryn   • Twitter (X):   / pawelhuryn   • Instagram:   / pawel.huryn   That was The Product Compass Podcast S01E01 Video and sound edited by Samiul Arafat Imon:   / samiul-arafat