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Red Lobster was once the largest seafood restaurant chain in the United States, operating more than 700 locations at its peak. But in 2024, the company filed for Chapter 11 bankruptcy after years of financial pressure and strategic challenges. Many headlines blamed one thing — the famous $20 Endless Shrimp promotion. But the real story behind the Red Lobster collapse goes much deeper. This video is a business case study that examines the rise and decline of Red Lobster and the key decisions that shaped its trajectory. From its early growth under founder Bill Darden to its expansion across the United States, Red Lobster became one of the most recognizable casual dining brands in America. Over time, ownership changes, private equity involvement, and a real estate sale-leaseback strategy increased long-term operating costs for the company. At the same time, global seafood supplier Thai Union became both an investor and a major supplier, creating a complex relationship within the company’s supply chain. When the Endless Shrimp promotion became a permanent menu item in 2023, customer traffic surged, but the promotion also created significant operational and financial challenges for many locations. In this business case study, we break down the full timeline behind the Red Lobster bankruptcy, including the strategic decisions, supply chain dynamics, and corporate governance issues that contributed to the company’s financial struggles. This documentary-style analysis explores what happened, why it happened, and the broader lessons businesses can learn from the collapse of one of America’s most iconic restaurant chains. If you enjoy deep business documentaries and corporate case studies, subscribe for more breakdowns of major companies, business strategies, and industry shifts. Disclaimer: This video is for educational and informational purposes only. I’m not a financial advisor, accountant, or tax professional. The information shared here is based on research, public sources, and personal analysis — and yeah, mistakes can happen. Laws, rules, and financial systems change over time, and not everything applies to everyone. Nothing in this video should be taken as financial, legal, tax, or investment advice. Always do your own research and talk to a qualified professional before making any money decisions. Use this content to learn, think, and question the system — not to blindly act on it.