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In this episode of Just Make It Pretty, Sarah sits down with Nicole Curtis to talk about what actually makes builders stand out online. After 12+ years in corporate homebuilding, Nicole launched House of Influence and now helps brands build visibility with intention. They cover: • Why most builders are “posting to post” • What buyers really notice when comparing builders online • The story behind the “Girl Math” campaign • How to use social to educate buyers on process, not just product • The biggest missed opportunities in builder marketing Plus a rapid-fire round on social media myths builders still believe. This conversation reframes social media as a strategic business tool, not a box to check. 🔗 Connect with Nicole: / nicole-curtis-996a3664 🎧 Listen to the full episode on Spotify and YouTube. 👉 Subscribe for more real conversations on marketing and leadership in homebuilding.