From Corporate Burnout to 70% Direct Booking Independence: Marketing Strategies with Kerri Gibson скачать в хорошем качестве

From Corporate Burnout to 70% Direct Booking Independence: Marketing Strategies with Kerri Gibson

“We are 70% direct bookings. My mentality is we own our business through our website, and I treat the OTAs simply as marketing platforms, as billboards.” – Kerri Gibson When Kerri Gibson burned out from her corporate product management career in 2017, she never imagined she’d become the architect of a boutique hospitality brand generating 70% direct bookings across six properties and a newly acquired motel in Quebec. Her journey from reluctant sabbatical to hospitality entrepreneur reveals a masterclass in multi-channel marketing strategies that every serious host needs to understand. In this episode, you’ll discover the exact framework Kerri used to build her direct booking dominance, from her early website experiments to sophisticated email nurture campaigns that create 40% return guests. Plus, she shares the serendipitous media placement that generated thousands of dollars in marketing reach and why her product management background became her secret weapon in hospitality.