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What does it actually take to self-publish your debut novel? In this episode of Margs & Manuscripts, we sit down with journalist and debut author Alyssa Burns to talk about choosing indie publishing over traditional publishing — and what that decision really looked like behind the scenes. From querying agents and receiving form rejections to building an ARC team, hiring a developmental editor, managing cover design, investing in PR, and planning a launch event — Alyssa walks us through the real self-publishing checklist. We cover: Indie vs traditional publishing (and why indie isn’t a “last resort”) Beta readers vs developmental edits — what comes first? How many ARC readers you actually need Getting reviews before your book launches Hiring a cover designer (what to avoid + what to expect) Working with a PR firm as a debut author Imposter syndrome when you’re “the boss” Building a writing community that supports your growth And ultimately — how to stop waiting for permission and tell yourself yes. If you’re an aspiring author, indie writer, or navigating your debut year, this episode breaks down the process without gatekeeping or overwhelm. 📚 About Alyssa Burns Alyssa Burns is a journalist and debut author who chose the indie publishing path for her first novel, The Last Special Thing (releasing April 1). She shares her journey candidly — from querying to going all-in on self-publishing. 🔗 Alyssa’s Website: https://www.alyssakburns.com/ 📸 Alyssa on Instagram: / alyssakburns ✨ Subscribe for more writing + publishing conversations We talk writing process, book marketing, publishing paths, author life, and the messy middle of creative work — with equal parts honesty and humor. Subscribe so you don’t miss future episodes. 🔎 Keywords self publishing a book, how to self publish your first novel, indie publishing process, debut author launch strategy, ARC readers and book reviews, developmental editing vs beta readers, cover design for indie authors, indie vs traditional publishing, book marketing for new authors