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Rajeev Ranjan x Rana Daggubati: Inside Spirit Media - The Power of Media & Business EP8

In this episode of The TUFFStory, Amit Bhawani sits down with Rajeev Ranjan, Co-Founder & COO of Spirit Media, as he takes us through his incredible journey in the world of media, marketing, and brand growth. From working with global tech giant ByteDance to building Spirit Media alongside Rana Daggubati, Rajeev has been at the forefront of content-driven business success. What You’ll Learn in This Episode: 🔥 The Birth of Spirit Media & Its Vision How Rajeev and Rana Daggubati came together to disrupt the media industry The four key business units that Spirit Media operates in Managing content, talent, marketing, and investments under one roof 🚀 Rajeev’s Journey: From ByteDance to Spirit Media His role at ByteDance’s User Growth team, driving content and partnerships Leading viral campaigns across movies, music, and sports Transitioning from a corporate role to entrepreneurship and investment 📈 The Secrets of Content-Driven Growth How media companies scale content for engagement and profitability The role of brand storytelling and digital strategy in today’s world Lessons from working with brands like IBM, Kingfisher, Nike, and McDowell’s 💡 Talent Management & the Creator Economy How Spirit Media is helping creators build sustainable careers The future of influencer marketing and brand collaborations The business behind managing talent and monetizing digital influence 💰 Investing in the Future of Media & Brands Why content and marketing are the backbone of brand growth The shift towards digital-first brand building and investments Rajeev’s perspective on scaling brands and businesses in India 🎯 What Makes a Brand Successful Today? The importance of authentic storytelling & brand alignment The evolving landscape of social media, digital marketing, and consumer behavior Insights into creating lasting impact through media and content Why You Should Watch This Episode Rajeev Ranjan’s journey is filled with valuable lessons for entrepreneurs, creators, and marketers. Whether you’re looking to grow a media business, build a personal brand, or understand the future of content and talent management, this episode is packed with game-changing insights that will transform your perspective on digital media and brand-building. 👉 Don’t miss this exclusive conversation—watch now! Chapters 00:00 - Intro 02:02 - Roots and Resilience: Growing Up in Jharkhand 08:52 - Bombay Dreams: A Journey of Struggles and Self-Discovery 11:19 - Bombay Hustle: First Steps into the Big City 18:18 - Education as the Key: Finding Purpose and Motivation at Xavier’s and Beyond 26:05 - My First job 29:44 - Passion vs. Duty: Chasing Dreams or Securing Stability? 37:48 - Navigating Media Careers : Balancing Risks and Rewards 49:05 - Zee to Bytedance, Goa Chapters & The GroupM Leap 1:05:19 - The Business of Stardom: How Much Celebs Charge for Ads 1:12:41 - How Ads Industry Work ? 1:24:03 - Rana Daggubati Vision: Building Spirit Media from the Ground Up 1:30:14 - Rana’s Stake in Indian Comics: The Raj Comics Story 1:34:07 - Tollywood Insights: Passion, Legacy, and Business in the South Indian Film Industry 1:40:22 - Tollywood's Business Minds: Investments Beyond the Spotlight 1:50:17 - New Tequila Brands LOCA LOKA 1:52:28 - Rajeev Ranjan - TUFFstory Movement 1:57:38 - Rana Naidu: A Creative Choice in Action 2:09:36 - Thankyou