Why Most Companies Get Their First Marketing Leader Hire Wrong скачать в хорошем качестве

Why Most Companies Get Their First Marketing Leader Hire Wrong

In this episode of Spotlight on B2B Tech Marketing, host Karen Lloyd is joined by Joe Walker, Marketing Lead at Panorama Antennas and Victoria Wilson, HR Director at Panorama Antennas, to explore what really happens when a business brings in its first true marketing leader. From navigating a fragmented, sales-driven marketing function to building a strategically integrated department, Joe and Victoria offer a candid, first-hand account of the transformation and the lessons learned along the way. 00:00 Intro 6:42 Before Joe: Alignment, Clarity, Strategy 11:20 From Tactical to Strategic: Finding the Right Marketing Leader 17:56 Hire Decisions: What We Thought vs What We Needed 26:17 Future Strategy and Hiring Advice 33:31 Outro Thank you for today’s guests (Joe Walker +   / joebocop   & Victoria Wilson +   / victoria-wilson-chartered-fcipd-58205a182  ) for joining us on the Spotlight on B2B Marketing Podcast. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - If you’re a CEO, Senior Marketing Leader, or decision-maker in B2B, this is your gateway to building a trusted recruitment partnership. Karen Lloyd works closely with high-growth businesses to headhunt senior talent and build strong connections with leadership teams that deliver results. Connect:   / lloydkaren   Leadership starts with the right conversations. This is one of them. For more insights from this episode, check out the full blog recap here: https://www.armstronglloyd.co.uk/podcast