EDITOR'S CUT - Why ANOKHI MEDIA Re-Branded To ANOKHI LIFE скачать в хорошем качестве

EDITOR'S CUT - Why ANOKHI MEDIA Re-Branded To ANOKHI LIFE

Check out the shorter, more fun version of the original video we shared when we announced our 4th re-brand back in August 2019! And don't forget to visit our website, and join our social communities! Website: https://www.AnokhiLife.com Facebook:   / anokhilifestyle   Twitter:   / anokhilifestyle   Instagram:   / anokhilifestyle   Newsletter: https://www.anokhilife.com/newsletter The journey of the brand has seen 4 marked re-brands: • ANOKHI VIBE: Established in 2002 to capture the ‘vibe’ of an emerging Desi identity in North America, that was different from that of the motherland. This predominantly targeted the college and university crowd, who were the ones forging this new identity forward, with one foot in their Eastern culture and one foot in the Western culture where they lived. • ANOKHI MAGAZINE: Re-brand in 2004 to focus on story-telling to create awareness for the surfacing of a new culture amalgamation between Eastern and Western philosophies and lifestyle. This predominantly focused on the story of the Gen-X experience. • ANOKHI MEDIA: Re-brand in 2013 to amplify the many contributions of and from the community, which required an expansion to the ways in which the community was being reached, due to it now being present across many online platforms. The quarterly, print, glossy magazine, morphed into a magazine blog, with the additions of online tv, gala events, and social + e-communities. This predominantly focused on the well-established Gen-X and emerging Millennial experiences. • ANOKHI LIFE: Re-brand in 2019 so that we are able to go deeper than ever before into the present, where more sub identities exist within the community than ever before, coupled with a vastly integrated, global community with rapid demand changes and an ever-growing footprint worldwide. These diverse contributions and voices have re-identified what makes up today’s South Asian community, along with its substantial contribution to mainstream society in North America and beyond. It’s no longer about ‘who’ or ‘where’ we are, but about the ‘positive changes’ that we are affecting regionally, nationally, and internationally. We will focus on the community on a whole, as it relates to pop culture, lifestyle, and entertainment. ANOKHI LIFE (previously known as ANOKHI MEDIA), was founded in 2002 by its award-winning President and CEO Raj Girn, who had the vision of creating a one-stop multimedia resource to communicate and engage intimately with the global South Asian community to which she belongs, as well as provide a platform for relevant and penetrative connectivity between the community and the commercial world at large. With this as the central focus and mission statement, Raj and her team set forth to create a brand that would forge this vision into the mindshare of the community and market share of the client. ANOKHI LIFE's portfolio includes a robust online community with an online magazine blog, 2 video channels, a radio show, an annual awards show, a boutique event series, a biweekly newsletter, and a global social media network. They have also garnered an extensive, long-term, multi-national client base due to their innovative strategies and pioneering initiatives. The brand has become North America's premier "go to" information resource for all aspects associated with South Asian pop culture, lifestyle and entertainment, for the consumer, the media and the commercial sector. ---------- Song: Mumbai Nights (a) Artist: Sertac Sonmez Nidai, PRS Album: JM 196 South Asian Pop Licensed to YouTube by: AdRev Masters Admin (on behalf of APM in North America and EMI Production Music for Rest of World|Juice Music|Juice Music); APM (Publishing)