Identity Resolution: The Missing Piece in Your Restaurant Strategy скачать в хорошем качестве

Identity Resolution: The Missing Piece in Your Restaurant Strategy

In this episode of the Restaurant Technology Guys podcast, Jeremy Julian speaks with Loren Piparia, the product lead for a SaaS-based identity resolution and data enrichment company. They discuss the challenges restaurants face in identifying and understanding their customers, particularly in the context of in-store transactions. Loren shares insights on how her company helps businesses convert anonymous customers into known ones, enabling more effective marketing strategies. The conversation delves into the importance of data integration, identity resolution, and personalized marketing, as well as the impact of AI on these processes. Loren emphasizes the need for restaurants to adapt to changing consumer behaviors and the significance of data privacy in building consumer trust. 00:00 Introduction to Identity Resolution in Restaurants 01:22 The Journey to Data-Driven Marketing 03:26 Challenges in Capturing Customer Data 05:16 Understanding the Identity Graph 07:51 The Importance of Customer Insights 10:56 Data Silos and Their Impact 12:48 Making Data Actionable 15:50 Deep Dive into Identity Resolution 19:22 Bridging the Gap in Customer Engagement 20:55 Personalized Marketing Strategies 23:05 Data Privacy and Security 24:50 Differentiating from Loyalty Programs 26:05 Engagement and Implementation with Bridg 28:02 The Role of AI in Data Utilization 29:30 How to Engage with Bridg Connect with Us: Website: https://restauranttechnologyguys.com/ Twitter: https://x.com/RestTechGuys Facebook:   / restauranttechnologyguys   LinkedIn:   / the-restaurant-technology-guys   Disclaimer: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the Restaurant Technology Guys Podcast.