Aa talk about names | Jesse Itzkowitz | TEDxYeshivaUniversity скачать в хорошем качестве

Aa talk about names | Jesse Itzkowitz | TEDxYeshivaUniversity

Names matter! In this entertaining talk about alphabeticity, Professor of Marketing, Jesse Itzkowitz, discusses how the way our names are spelled could determine how we’re treated by others and even who we marry. Jesse Itzkowitz is an Assistant Professor of Marketing at Yeshiva University’s Sy Syms School of Business. Before joining Yeshiva University in 2009, he earned two PhDs from the University of Florida in Marketing and Cognitive Psychology and his subsequent research intertwines the two. Jesse has presented at a number of conferences including Society for Consumer Psychology, Society for Judgment and Decision Making, Cognitive Science and Psychonomics. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx