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In response to Stefano Aldighieri's Open Letter to Gap, Inc. Ram Sareen and Sal Minicucci began reminiscing about the iconic American brand, and in particular the Gap 1969 jeans designed by Adriano Goldschmied, launched in 1999. Along with Jae Chung -- a denim finishings expert who happened to be visiting the Tukatech office -- Ram and Sal discuss what made these jeans so special, and why denim in general is such an enticing artistic medium. Tukatalks is the show where fashion industry experts share what NOT to do. EPISODE LINKS: Open Letter to Gap, Inc. by Stefano Aldighieri (published with permission to the Tukatech website): https://tukatech.com/open-letter-to-g... FOLLOW RAM SAREEN: LinkedIn: / tukatech CONNECT: Website: https://tukatech.com/tukatalks/ Email: https://confirmsubscription.com/h/t/E... OUTLINE: 00:00 - Open Letter to Gap, Inc. 03:19 - Jae Chung 06:05 - Gap 1969 Jeans 09:29 - Designer Distress and Embroidery 16:43 - Custom Fit and Custom Design? 19:39 - Making Sacrifices 21:56 - Give 150% to be Successful 22:55 - Sal's 501 Jeans Businesses 27:54 - Selling Price of Gap 1969 Jeans? 29:50 - 'Made in USA' Denim is the Best 31:09 - Denim Reflects Our Emotions 32:23 - Local for Local #tukatalks #whatNOTtodo #fashionpodcast