Surfside PPC Podcast - Episode 2 - What Campaign Types Should I Run? скачать в хорошем качестве

Surfside PPC Podcast - Episode 2 - What Campaign Types Should I Run?

Are you launching ads based on "vibes" or a data-backed hierarchy? In Episode 2 of the Surfside PPC Podcast, I move beyond basic technical settings to answer the most fundamental question in paid media: Where should I put my budget to actually make money?   I  break down the 80/20 rule of budget allocation, why Search is still the "Gold Standard," and how to stop wasting money on low-quality automated leads. Whether you are running lead gen or eCommerce, this episode provides the architectural framework you need to scale. In this episode, I cover: • The Paid Media Hierarchy: Why you must prioritize campaigns based on intent and funnel position, not just what's "new" in Google Ads. • The 80/20 Rule: The ideal budget split between Search and Performance Max (PMax) for most businesses. • Search as the Foundation: Understanding "Money Keywords" vs. "Research Keywords." • The Roofing Case Study: A deep dive into why you should bid $300 for an installation click but only $75 for a research click (and how to structure this). • Performance Max Nuances: How to leverage PMax for local store visits and eCommerce without getting flooded with junk leads. • Demand Gen Strategy: Using video to fill your funnel and build a "living room presence" on YouTube. • CAC vs. LTV: Why high CPAs are acceptable if you know your numbers. “Search is the non-negotiable starting point. It provides the clean data signals necessary to fuel the machine learning models.” Resources & Community: • Join the Surfside PPC Community: Get your specific campaign questions answered and access premium content on: • Patreon:   / surfsideinbound   • YouTube:    / @surfsideppc   • SKOOL: https://www.skool.com/surfsideppc. • Subscribe: Don’t miss an episode—hit the follow button to stay ahead of Google’s algorithm changes. • Feedback: Did this framework help you? Leave us a review and let us know! Thanks to our monthly supporters • Jürgen • Morgan Wells • skyefoot • Ade • Olga Fischer • Jesse Kassebaum • Gia Admin • Cindy • Lisa • Syed Ali • Domenico Mastroianni • Jeff Barnhart • AJ Burzuk • Jeff Abramovitz • Clay Cunningham • Gania • Ciprian Tepes • Fredrik Norlund • Ryan Meghdies • Stephen Revere • MARKETINGMANICS • Mark Power • retlaw7 • Desiree Horsey • Santi • Deividas Paulauskas • Vivek Nayak