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Data, findings, insights: Framing user research outputs - Jemma Frost from Craft

Jemma Frost, Senior Researcher at Craft, speaks about the different outputs of user research (from findings to insights, frameworks, and more) and their level of impact. You learn about: What UX Research data, findings, insights, and other outcomes comprise, and why they do not describe the same thing How the different types can be applied meaningfully in practice How to frame various research outputs and communicate outcomes in an actionable format to increase the impact of user research for different functions 00:00 Welcome 02:15 About Jemma 05:30 User research output: Data 09:55 User research output: Findings 14:14 User research output: Insights 18:05 User research output: Frameworks 22:50 User research output: Opportunities 28:48 Keys to successfully communicating research outputs More about the talk: ➡️ Presentation-Slides: https://drive.google.com/file/d/1hSBi... ➡️ Article:   / from-finding-to-doing   This talk was part of the regular virtual UX Research Munich Meetup Community and Condens. ➡️ UXR Meetup Community and upcoming events: https://www.meetup.com/de-DE/ux-resea... ➡️ More about Condens: https://condens.io/