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If your marketing feels consistent but your message still isn’t converting, this episode breaks down why. In this episode of Optimize to Monetize, Michelle Fernandez is joined by messaging expert Jen Liddy to talk about the subtle messaging shifts that help business owners stand out clearly and confidently in a crowded online market. Most entrepreneurs don’t need more content or louder marketing. They need clearer messaging. This conversation goes beyond surface-level advice and dives into how brand voice, personality, positioning, and storytelling impact trust, visibility, and conversions. You’ll learn why messaging is not the same as copy or content, how sounding like yourself makes your brand more memorable, and why small 1% tweaks in clarity can compound into massive results over time. This episode is especially helpful for: Online coaches and course creators Service providers and experts Business owners struggling with messaging clarity Anyone posting consistently but not seeing conversions In this episode, we cover: How to stand out without shouting louder Why the basics of messaging aren’t enough anymore How brand voice affects trust and recognition The difference between being relatable and oversharing Why vague messaging kills conversions How positioning makes your message memorable How the 1% Effect applies to messaging and marketing If you’ve ever thought: “My content makes sense, but it’s not landing” “I sound like everyone else in my industry” “I know I’m good at what I do, but I can’t articulate why I’m different” This episode will help you identify exactly where your messaging needs a small but powerful shift. 🎧 Watch now and start stacking those 1% messaging wins that lead to clearer communication, stronger trust, and better conversions.