Building a Sustainable SMB MarTech OS Using Umbraco - Umbraco Codegarden 2021 скачать в хорошем качестве

Building a Sustainable SMB MarTech OS Using Umbraco - Umbraco Codegarden 2021

Using Umbraco at the center of our Martech OS to orchestrate integrations allows us to select the best fit tools regardless of the tool’s technology platform. As a small team, we can use the combination of open-source and commercial tools that best amplify our message and connect to the channels important to us. We leverage our knowledge of how to create integrations the “Umbraco-way” which allows us to integrate any tool using a predictable pattern. Our Umbraco based MarTech OS is an omnichannel content hub where we orchestrate campaigns across channels and rapidly develop and deploy content to target channels simultaneously. It has helped us overcome the chaos of digital marketing and gain control and insight into campaign effectiveness. Using a connected OS gives us unique abilities to track lead engagement across multiple channels and to accurately attribute our lead generation analytics. Speakers: Paul Sterling, CTO at Mold Inspection Sciences _____________________________________________________________ Umbraco Codegarden 2021 was a virtual tech conference held on June 9-11th 2021 and organised by Umbraco, the company behind the open-source Umbraco CMS. Codegarden is an annual conference held in Odense, Denmark and the home of Umbraco, but due to the corona pandemic was held virtually for the first time in 2021. Over the course of 3 days, 2000+ attendees watched experts from all over the world, and all different areas of tech, come together to discuss everything new and upcoming with Umbraco, as well as the trends in the industry. Codegarden 2021 also introduced Unconference sessions for the first time - where speakers and hosts could get together to discuss the topics and ideas from the previous talks. Talks covered everything from accessibility to DevOps, best practices to career development, UX/UI to Cloud hosting and so much more. Didn’t get to attend this year? Don’t worry, Codegarden will return in 2022! For more info, make sure you’re following the Umbraco newsletter: https://umbraco.activehosted.com/f/2 and check our Codegarden website: https://codegarden.umbraco.com