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Grow your Ecom brand: https://www.ogrowthlabs.com/schedule-... Get your free Black Friday Battle Plan: https://o-growth-labss.kit.com/789016... Most brands panic when Black Friday comes: ad costs skyrocket, CPMs double, and everyone starts throwing money at the problem. But smart brands don’t outspend… they outthink. In this video, I reveal the exact framework I use to scale e-commerce brands profitably during the most competitive week of the year while others burn their budgets. You’ll learn my C.A.P. System, the same 3-part strategy we’ve used to make clients profitable when everyone else’s ROAS drops: ✅ Creative: How to make your Black Friday ads visually unmissable and convert in seconds ✅ Audience: How to focus your spend on the buyers most likely to convert, your warm audiences ✅ Profit Plan: The financial rules and ROAS targets that guarantee you stay profitable You’ll see real examples of how 7-figure brands approach Black Friday, from their visuals and messaging to their budgeting frameworks, and how you can apply the same system to your brand this Q4. If you run a lifestyle or e-commerce brand and want to make this Black Friday your most profitable one yet, this is the blueprint you need. Watch until the end to get my free Black Friday Battle Plan, your step-by-step system to execute this framework and dominate Q4. Get your free Black Friday Battle Plan: https://o-growth-labss.kit.com/72fd2b... Connect with me: / omar_edda / _omareddaoudi I’m Omar Eddaoudi, founder of O Growth Labs, a growth incubator for DTC eCommerce brands. Over the past years, we’ve partnered with brands across more than 10 industries, helping them scale to multiple 7-figures. Behind me is a team of world-class strategists and creatives. Together, we specialise in: Facebook, Instagram, and Google Ads Full-funnel strategy and execution Advanced email marketing systems that maximise LTV What makes us different is our model: a principle-led partnership, not a delegated service. I'm an engineer by training, and I built O Growth Labs on a foundation of data, systems, and transparency, a direct response to an industry filled with hype. This systematic approach is how our partners see 2x to 10x returns on ad spend while cutting customer acquisition costs by up to 56%. If you want to scale your brand, book a call below and speak directly with me. Book a call 👉 https://www.ogrowthlabs.com/schedule-... Chapters 0:00 – Why most brands fail during Black Friday 1:14 – The 3-pillar system: Creative, Audience, Profit 1:24 – Creative: The cornerstone of your campaign 9:24 – Audience: Stop acquiring, start harvesting 14:09 – Profit: The money maths 19:12 – The Black Friday Battle Plan (Free Download)