What are Tools for Consumer & Trade Sales Promotion? скачать в хорошем качестве

What are Tools for Consumer & Trade Sales Promotion?

Sharpen your tools before entering the world of promotion by understanding your consumers & their pain points. Promotional tools are tactics or activities we plan and execute to persuade our consumers to buy our products (goods or services). Sales pro­motion is generally broken into two major categories: Consumer Oriented Trade Oriented In this video we will explore both with examples. This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey. Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube. I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share. –––––––––––––––––––––––––––––––––––––––––––––––––– Video Content 0:00 - Introduction Tools for Consumer Sales Promotion 0:28 - What are Coupons & Rebates? Example of how Coupons & Rebates are used. 1:09 - What are Premiums? Example of how Premiums are used. 1:36 - What are Loyalty Marketing Program? Example of how Loyalty Marketing Program are used. 2:56 - What are Contests & Sweepstake? Example of how Contests & Sweepstake are used. 3:21 - What are Sampling? Example of how Sampling are used. 4:01 - What are Point of Purchase Promotion (POP)? Example of how Point of Purchase Promotion (POP) are used. 4:39 - How is Sampling & Point of Purchase Promotion (POP) used together? Trade Sales Promotions 5:14 - What are Trade Allowance? 5:40 - What are Push Money 5:54 - What are Pull Strategy? 6:26 - What are Other Trade Sales Promotion? –––––––––––––––––––––––––––––––––––––––––––––––––– Came across a great saying: “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah –––––––––––––––––––––––––––––––––––––––––––––––––– Additional Reading 9 Types of Consumer Sales Promotion Tools https://accountlearning.com/9-types-c... Consumer Promotional Tools https://smallbusiness.chron.com/consu... Sales Promotion Tools: Consumer-Oriented and Trade-Oriented Sales Promotion https://www.yourarticlelibrary.com/sa... Consumer Sales Promotion Tools: An Inside Look https://salespromotions.org/consumer-... –––––––––––––––––––––––––––––––––––––––––––––––––– School of Learning Arnav Dutta   / arnav-dutta-a2020a44