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If you've ever said, "Pinterest is still a thing?" this episode is for you. Pinterest isn't social media. It's a visual search engine, and people aren't scrolling to be entertained; they're searching with INTENT. That means clients are on Pinterest right now, actively looking for wedding photographers, florists, planners, and venues just like yours. The question is: will they find you? In this session, Rock Paper Coin's Director of Community, Katie Mast sits down with Pinterest strategist Dana Johnson to break down exactly how to turn Pinterest into a long-term visibility and revenue machine for your creative business, without paid ads, without posting every day, and without starting from scratch. In this session, you'll learn: → Why Pinterest functions more like Google than Instagram (and why that changes everything) → How a pin from 2 years ago can still drive traffic and get you booked today → The keyword strategy that gets your content in front of high-intent couples → How to repurpose weddings, blogs, and galleries you already have into evergreen assets → The minimum viable Pinterest strategy: real results in 30 minutes a week → How to use Pinterest to sell digital products, education, and more — beyond just bookings AND MORE! This session is for any creative small business owner or wedding professional who wants to grow visibility without being tethered to the algorithm. This session features: DANA JOHNSON Dana is a Pinterest marketing strategist and creator of The Styled Pin Collection — a monthly resource helping creative entrepreneurs grow their visibility using strategic, on-brand Pinterest content. She's also the host of The Unapologetic Pinner podcast. Find Dana: https://ddvirtualmanagement.com/style... ABOUT ROCK PAPER COIN Rock Paper Coin is the all-in-one platform for wedding and event professionals to manage contracts, payments, and proposals. These monthly webinars are part of our commitment to helping small business owners not just do the work — but grow the business. What's next: 👉 Check out Rock Paper Coin 👉 Visit www.rockpapercoin.com 👍 If this video helped, like, subscribe, and watch our other episodes 🫶 Share it with a business friend who’s ready for smarter income 🎁 Special Offer for Viewers: Try Rock Paper Coin FREE for 30 days. Love it? Get 50% off your first year, plus resources, templates, and complimentary account setup. Enter code YOUTUBE —— TIMESTAMPS 0:00 – Welcome + why Pinterest is misunderstood 5:00 – Pinterest as a search engine, not social media 15:00 – How content compounds over time 22:00 – Keyword strategy for wedding pros 30:00 – Pinterest-to-booking: the full journey 38:00 – Beyond bookings: digital products + passive income 45:00 – Quick wins + common mistakes 52:00 – The 30-min/week Pinterest system 55:00 – Resources + where to find Dana #pinterestmarketing #pinterestmarketingtips #weddingbusinesscoach #weddingphotographer #eventprof #weddingplanner #pinterestseo #organicmarketing #smallbusinessmarketing #smallbusinessmarketingtips #weddingindustry #contentstrategy #contentstrategytips #contentstrategyexpert #RockPaperCoin #ThePinterestPodcast #UnapologeticPinner #VisualSearchEngine #evergreencontent #smallbusinessowner #smallbusinesssupport