195. Retail vs DTC What Brands Miss with Talor Ofer скачать в хорошем качестве

195. Retail vs DTC What Brands Miss with Talor Ofer

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Talor Ofer, founder of Retail Empire, to talk about what it really takes for brands to get into brick and mortar retail in the US. Talor has spent more than 25 years working directly with retail buyers and helping brands move from online-only sales into physical stores. At Retail Empire, his team connects vendors with buyers across hundreds of retail chains, from specialty stores to major big-box retailers. In this conversation, Eitan and Talor talk through why retail still plays such a big role in 2026, even as more brands start online. Talor explains why many founders are closer to retail-ready than they think, and what usually holds them back. They cover how buyers make decisions today, why samples matter more than most brands realize, and what retailers look for beyond just a good product. Talor also breaks down pricing expectations, common mistakes that slow deals down, and how brands should think about wholesale, packaging, and supply chain before approaching buyers. If you’re running a DTC brand, selling on Amazon, or thinking about wholesale for the first time, this episode gives a clear look at how retail actually works, straight from someone who’s in those conversations every day. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce... Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Talor Ofer, Founder at Retail Empire Talor Ofer’s LinkedIn | Retail Empire Takeaways: • Retail is a crucial channel for brands, despite the rise of D2C. • Brands must ensure they have a solid supply chain before entering retail. • Packaging is key; it should communicate the product's value quickly. • Retail buyers are looking for brands with a compelling story. • Fast decision-making is becoming more common among retail buyers. • Pricing strategies are evolving due to market competition and tariffs. • Samples are essential for securing orders from retailers. • Understanding the setup process with retailers is critical for success. • Brands should be aware of market trends to stay relevant. • Loyalty and honesty are foundational for long-term business relationships. Chapters: 00:00 Introduction to Retail Empire and Talor Ofer 01:06 Preparing Brands for Big Box Retail 02:41 Timing for Retail Entry: When to Go Big 05:22 Common Reasons for Retailer Rejections 07:40 Understanding Buyer Decision-Making in 2026 09:42 The Retail Empire Process: Qualifying Opportunities 12:55 The Importance of Samples in Retail 14:51 Approaching Retailers: Big vs. Small 16:43 Handling Initial Shipments and Training 18:29 Marketing and Packaging Considerations 19:32 Managing Inventory and Demand Spikes 21:01 Sales Cycle: From Introduction to Orders 22:26 Technology and Support Systems for Brands 23:42 Trends and Innovations in Retail 24:20 Exclusivity Terms in Retail Contracts 25:40 Dealing with Unsold Inventory 27:03 Core Values: Honesty, Transparency, and Loyalty 28:14 Connecting with Retail Empire