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Communications Officer

Crystal Medrano, Communications Officer at Great Outdoors Colorado (GOCO), shared her journey from journalism and media to her current role, where she oversees marketing and communications for the organization. She explained how GOCO uses Colorado Lottery funds to protect open spaces, fund parks and trails, and promote outdoor recreation through their Generation Wild campaign. Crystal detailed her responsibilities, which include managing social media, writing newsletters, and serving as the first point of contact for inquiries. She highlighted the creative aspects of her work, including developing campaigns and content, and discussed the challenges of managing limited resources while maintaining effective communications. The presentation concluded with a discussion about the importance of prioritization and organization in communications roles, as well as the broader impact of GOCO's work in preserving Colorado's natural spaces.