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In this powerful 2019 episode of The Wolf’s Den, Jordan Belfort sits down in Beverly Hills with Grosso University leadership to break down one of the most effective in-home sales systems in the country. Featuring: Dominic Caminata, CEO of Grosso University Nathan Richmond, President of Mad City Windows & Baths Nick Richmond, CEO of Matrix Home Solutions This episode delivers a deep, no-fluff breakdown of the Grosso Step Selling Process, a structured, ethical, one-call close sales system used by top-producing home improvement sales teams nationwide. You’ll hear how elite sales organizations: Control the sales environment without high pressure Build trust and urgency the right way Sell financing, not price Handle objections without confrontation Close consistently in the customer’s home Whether you’re in home improvement, in-home services, or high-ticket sales, this interview is packed with real-world strategy you can apply immediately. 📍 Filmed in Beverly Hills | 2019 🎙 Hosted by Jordan Belfort ⏱️ Chapters / Timestamps 00:00 – Welcome to The Wolf’s Den 02:15 – Introducing Grosso University & Guests 05:10 – What Is the Grosso Step Selling System? 10:45 – Why One-Call Close Works in Home Improvement 18:30 – Scripts, Training, and Sales Discipline 27:40 – Needs Analysis vs. Interrogation 38:15 – Creating Urgency Through Inspection 52:20 – Differentiation, Company Story & Trust 1:05:40 – Product Demonstrations That Sell 1:22:10 – Financing Psychology & Price Conditioning 1:38:00 – Closing Without Pressure 1:55:30 – Handling “Let Me Think About It” 2:10:45 – Final Takeaways & Sales Advice 🧠 Key Takeaways A structured sales process beats talent every time One-call close works when value is built correctly Inspections create urgency when done ethically Financing must be sold, not offered Objections usually mean uncertainty, not rejection The best closes feel like a natural conclusion Jordan Belfort The Wolf’s Den Podcast Grosso University Grosso Step Selling Sales Training One Call Close In Home Sales Home Improvement Sales High Ticket Sales Sales Process Training Straight Line System Sales Psychology Closing Techniques Sales Objections Sales Leadership Beverly Hills Podcast Grosso University World-class sales training for home improvement professionals 🌐 https://www.grossouniversity.com 📞 888-GROSSOU [Grosso University Closers Guide](https://pages.grossouniversity.com/le...) Follow the Leaders Dominic Caminata LinkedIn: / dominic-caminata-a4a01336 YouTube: / @grossouniversity3712