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In this episode of DIAL IN, we sit down with David Peters, founder and CEO of Construction Clock—a startup shaking up the construction industry with a deceptively powerful idea: automate time tracking without ever touching an app. David shares the raw story behind his journey—from building his family’s dream home as a teenager, to running a construction company in the remote north, to breaking his back and rebooting his life as a tech founder. Together, we unpack what it takes to build trust in a hyper-skeptical industry, how to scale while staying true to your customers, and the magic of solving just one problem exceptionally well. This episode is a must-watch for anyone building in blue-collar tech, managing a growing team, or figuring out how to focus in a world obsessed with feature creep. 🔧 From bootstrapping to 1400+ companies. 🧠 From analog hours to automated intelligence. 👟 From concrete boots to digital scale. Listen in, get inspired, and learn what it means to really DIAL IN. 🔗 Everything Construction Clock: Website: https://constructionclock.com/ Instagram: / constructionclockapp LinkedIn: / andrew-j-smith-real-estate-inc 🔗 Everything Scelta: https://www.scelta.tech/ Instagram: / scelta.tech LinkedIn: / sceltatech ☕️ DIAL IN ESPRESSO - https://www.dial-in.ca/ #DialInPodcast #ConstructionClock #ConstructionTech #StartupJourney #Tradespeople #ConstructionLife #SME #FounderStories #TechForTrades #TimeTracking #FieldOps #ConstructionSoftware #BlueCollarTech #ConstructionLeadership CHAPTERS 00:00 Intro 01:14 Origins of Construction Clock 09:33 Choosing One Problem to Focus On 12:01 Paths to Scaling and Pricing SaaS 24:40 The SaaS Content Power Play 28:24 Building Sales Trust with Skeptics 34:16 Scale the Unscalable with Culture 38:30 DIAL IN Your Entire Team 45:45 Outro