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In this video, we walk you through our marketing analytics tool. Nexoya collects KPIs from your tools like Google Ads and Facebook. Based on this data, we evaluate the perfect allocation of your ad budget across the various channels with our AI algorithm. This ensures the most cost-effective use of your budget. Why choose nexoya? 1. Save Resources: Skip the labor-intensive and error-prone manual data aggregation and processing. Nexoya Reporting collects the KPIs and metrics from all your integrated marketing tools automatically. 2. Better Decision-Making: Make better-unbiased decisions based on the latest data, thanks to the easy and intuitive visualization of the Nexoya Reporting that gives you a complete performance overview over all your marketing tools. 3. Competitiveness: Be one step ahead of your competition with real-time detection of changes and irregularities in your KPIs and with the AI-backed prediction of the future development of your KPIs and Campaigns. 4. Collaboration: Foster better collaboration within your team, by sharing reports and put comments for important events into your report. This allows a new level of transparency for data analytics within your team. 5. Partnership: Nexoya supports you on every step of your way to become a data-driven marketing expert. Find out more: • Campaign Optimization | Nexoya Feature ABOUT NEXOYA Nexoya was founded in 2018 and quickly gained success by acquiring well-known swiss corporations as clients Generali, CSS, Swisscom, or Emmi. Meanwhile, we have a strong position in the Martech industry in Switzerland. The newly released feature "marketing campaign optimization" allows clients to optimize marketing campaigns and increase their return-on-ad-spend ( ROAS) by up to 30%. In contrast to simple automation of processes, AI algorithms learn about different patterns and continuously improve their results. With the AI solution, KPIs could be forecast across channels and data-driven budget adjustments made based on these.