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Selling Jewelry on Amazon with Kristin Cherry Jackson Podcast

With 10-100-million jewelry skus on Amazon, it's hard to enter this market. Kristin Cherry Jackson was the first category manager of Nordstrom.com and did everything from necklaces to men's underwear. She joined Amazon and ran their jewelry category between in 2015 and 2018. So she's one of the most qualified to talk about selling jewelry on Amazon! What's the Jewelry retail landscape like, on Amazon? Billion dollar category Even split betwen fashion (costume jewelry) and Fine Jewelery Average price point is giftable "cheap and cheerful" Fine jewelry requires 10 quiz to get approval. Amazon has big concern with fake jewelry. Amazon does mystery shopping in this category and they do lab testing for quality What's different about being a JEWELRY seller on Amazon, as compared to other categories? Price point lower velocity skus on $1,000-10,000 items Jewelry is manufactured in (big 3): India China USA What are the unique challenges faced by Jewelry sellers on Amazon? Lack of brand loyalty Common mistakes: Lack of marketing Requires investment SEO in jewelry needs to be highly speciifc Hard to show scale of an item Gotta think like a shopper https://21cjewelrysolutions.com/ Kristin Cherry Jackson Bio: Fashion has always been a personal passion of mine. My professional career began with 10 years at Nordstrom, where I held roles including jewelry & accessories buyer, financial analyst, and project portfolio manager, and was tapped to serve as the category manager for Nordstrom.com’s launch. Most recently I served as Sr. Category Merchant Manager for Amazon’s US jewelry business. My strengths include strategic planning, data analysis, and challenging assumptions. I delight in helping jewelry companies maximize their online success. ✅Get 50% off First Month with Helium 10 https://crushtrk.com/?a=427&c=188&p=r... Or Promo Code MyAmazonGuy50 ✅Get Amazon Consulting at https://myamazonguy.com/ 🎤My Podcast Setup: GoPro Hero10 https://amzn.to/3HghK4i Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI Rode Swivel Mount: https://amzn.to/3O9ruzF RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8 Sony Alpha a6400 Camera https://amzn.to/3xoEnPF Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv #sellingjewelry #jewelryonamazon #21cjewelry #kristincherryjackson #amazonseller #amazonfba