How marketers should think about centering their brand in YouTube ads скачать в хорошем качестве

How marketers should think about centering their brand in YouTube ads

Ariane Le Port, global creative effectiveness lead at Google, explains how to think about effective branding in your YouTube ads. Discover three branding strategies to help viewers remember your name and understand why your product is worth their attention. Source: Google/TalkShoppe, U.S., WhyVideo study, A18-64 gen. pop. video users, Feb. 2020. The How to Think About series from Think with Google shares insights about today’s most effective marketing strategies, presented by the Google pros who take them from theory to practice. Get the latest techniques from the experts who understand them best. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along. Watch more How to Think About videos here:    • How To Think About   00:00 Intro 00:45 Lead with your brand 01:09 Show up early and often 01:46 Reinforce your brand with audio 02:19 Use a variety of brand assets 02:46 ABCDs of advertising on YouTube 03:05 Recap