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In this episode, we are joined by Rahul Agaskar, Founder & CEO of Neutrino Advisory, along with Subu Desaraju, Chief Commercial Officer at iceDQ, for a deep conversation on how data quality and reliability have evolved as organizations mature digitally. Drawing from decades of experience across consulting, marketing, technology, and data leadership, the discussion explores how enterprises can move beyond reactive data fixes and build trusted, decision-ready data foundations - especially in an AI-driven world. What you’ll learn in this episode: How organizational approaches to data quality have evolved over the years Why data trust is critical for digital transformation and AI initiatives -The intersection of data, decision-making, and business outcomes Common gaps enterprises face as they scale analytics and AI Why data reliability must be embedded into operations—not treated as an afterthought Real-world perspectives on aligning data strategy with growth and execution This episode delivers practical, experience-led insights for leaders navigating data-driven transformation across marketing, technology, and operations. --------------------------------------------------------------- About the Guest – Rahul Agaskar Rahul Agaskar is the Founder & CEO of Neutrino Advisory, a global digital strategy, advisory and marketing consulting firm and a two-times Inc 5000 honeree. He has held C-level leadership roles in Consulting, Marketing & Technology firms and brings a significant experience in business growth, strategy, product, design, data & operations. Connect with Rahul: LinkedIn: www.linkedin.com/in/rahulagaskar/ About Neutrino Advisory Neutrino Advisory is a global digital strategy, advisory, and management consulting firm that helps organizations transform their customer and business experiences through technology, design, and innovation. The firm provides end-to-end services across strategy & design, product development, and digital marketing, partnering with enterprises on business transformation initiatives to drive sustainable competitive advantage. Learn more: www.neutrinoadvisory.com --------------------------------------------------------------------- Apply to be our next guest by filling out the form: https://bit.ly/48QrRfA ----------------------------------- Start using iceDQ, a Data Reliability Platform trusted by global enterprises in finance, healthcare, and more. Ready for a live demo? https://www.icedq.ai/request-a-demo ------------------------------------------------- LinkedIn: / icedq Facebook: / icedq.toranainc X: https://x.com/iceDQ_Toranainc Reddit: / icedq ------------------------------------------------- Subscribe and stay tuned for upcoming episodes of The Data Reliability Experience by iceDQ! ------------------------------------------------- 00:00 – Introduction to The Data Reliability Experience 00:12 – Introducing Rahul Agaskar (Neutrino Advisory) 01:00 – Introducing Subu Desaraju (iceDQ) 02:02 – Rahul on why data reliability is a business priority 04:01 – Moving from reactive data quality to proactive practices 12:01 – Leadership trust gaps in enterprise data 14:06 – Importance of building quality into the process (analogy discussion) 18:03 – Preventing defects early in the data lifecycle 20:02 – Embedding reliability into enterprise workflows 22:00 – Aligning business outcomes with data strategy 24:01 – Real-world enterprise challenges in scaling data initiatives 26:03 – Data reliability and digital transformation 30:00 – AI, automation, and future data operations 32:01 – Ensuring trusted data across distributed teams 34:00 – Integrating testing, monitoring, and observability 36:01 – Measuring ROI of data reliability initiatives 38:00 – Organizational maturity and data culture 46:02 – Future outlook on enterprise data reliability 48:00 – Key takeaways from Rahul and Subbu 49:30 – Closing remarks