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In this video, we break down why Meghan Markle’s lifestyle brand As Ever struggled to gain credibility and consumer trust. Business investor Kevin O’Leary delivers a brutally honest assessment, explaining how branding mistakes, authenticity issues, and poor execution led to a public backlash. From overpriced products and quality concerns to questionable marketing tactics, this analysis explores how celebrity status alone is not enough to build a successful brand. Using real reactions, expert opinions, and customer feedback, this video examines what went wrong — and why the fallout may be long-lasting. This is a deep dive into branding, business fundamentals, and the harsh realities of the consumer market. 👉 Watch till the end for the full breakdown and lessons every brand can learn. ⏱️ TIMESTAMPS 0:00 – Introduction 1:36 – Brand launch concerns begin 3:55 – Kevin O’Leary’s core criticism 7:16 – Brand identity and authenticity issues 9:23 – Trademark and product problems 12:38 – Customer reactions and backlash 15:45 – Refunds and quality control failures 18:38 – Packaging and pricing controversy 21:21 – Authenticity vs celebrity branding 26:53 – Final verdict and business lessons ⚠️ DISCLAIMER This video is for educational and commentary purposes only. All opinions expressed are based on publicly available information and are protected under fair use for criticism, commentary, and analysis. No defamation or harm is intended toward any individual or brand mentioned.