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Hunter Valley winemaking legend Mike De Iuliis sits down with us for a no-holds-barred chat about 2025 vintage challenges, why he's making Pecorino in the Hunter, and how his Shiraz-Touriga blend is shaking things up for the region. 🍷🔥 We cover Mike's Hunter Valley and Italian heritage, his remarkable direct-to-consumer success, how he defines value to the consumer and what he thinks makes a wine brand thrive in today’s market. And, of course, there’s plenty of banter, as there always is with the big fella. Shop Mike's wines here: https://www.differentdrop.com/collect... 00:00 – Online Wine Retailer awards and why we probably aren’t winning 01:00 – Vintage 2025 challenges and conditions 02:30 – Why some vineyards always perform – the 100-year secret 04:00 – Mike’s Italian heritage and winemaking roots 07:00 – From science degree to winemaking – the career shift 10:00 – Direct-to-consumer vs wholesale – the business strategy 14:00 – What value means in wine today 18:00 – Why Mike is planting Pecorino in the Hunter Valley 22:00 – Lessons from Italy – making Pecorino work in Australia 25:00 – Shiraz-Touriga: an unexpected but successful blend 30:00 – Mike’s role in shaping the future of Hunter Valley wine 32:30 – Final thoughts and the best roast of the year Subscribe for more epic wine stories & behind-the-scenes content!