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There's been a growing trend of movies using the biggest text on screen possible, and it needs to stop. Find out why this fad is bringing down potential all time classics. #FilmTheory #VideoEssay #BigTextInFilms IF I ASK YOU TO LIKE, COMMENT AND SUBSCRIBE IN BIGGER LETTERS WILL THAT MAKE YOU MORE LIKELY TO DO IT? Music - https://leerosevere.bandcamp.com/ Image - https://www.freepik.com/photos/business .............................. Welcome to UDS Films, brought to you by Upside Down Shark. Here you'll find videos all about your favourite movies, hidden gems and everything in between. From video essays, podcasts and reviews, we aim to cover it all. New uploads every week! .............................. 🔘Twitter: / thatuds 🔘Facebook: / thatuds 🔘Instagram: / upsidedownshark 🔘Email: [email protected] 🔘https://upsidedownshark.com Transcript Okay so full disclosure this video isn't trying to say anything particularly insightful or clever, I just want to whine about an annoying Hollywood trend that popped up in the 2010s and doesn't show any signs of going away. Not that one. Or that one. Alright there's a lot so I'll be more specific - I hate it when text on screen is absolutely massive. Captain America: Civil War got a lot of notice for overdoing this, with its massive info text like '1991' or 'Bucharest'. One that went under the radar was 2017’s Snatched. Oh how did we ever forget such a beautiful slice of cinema. Way before those though, it showed up in Django Unchained in what is still one of the most egregious examples of the trope. And the trend shows every sign of continuing. Marvel didn't learn from their earlier entries, or did learn from it and wanted to capitalise on the attention it got them, because Avengers: Endgame is absolutely riddled with massive dates and times every time they jump somewhere in time. Black Widow just came out and what do you know, 'Ohio 1995'. They’ve even added little boomy sound effects to accompany the giant text. Finally, there's the epitome of the idea, the Platonic ideal of big text on screen, Joker. I mean, come on. It's not only movies that do it. In Control, every time you enter a new location it blasts the name of the area up on screen with the same energy as an early 2010s jump-scare. Preacher would introduce its locations with the full intensity of a thousand suns. Although to be fair, Preacher's text actually pays off in some way. The huge text announcing really mundane locations like ‘Annville, Texas’ starts to feel like a joke about text on screen itself, until the text starts conveying some really very important locations. In this way it serves as a great way to subvert expectations and make an awesome moment twice as impactful. I suppose my main problem with big text is that it's obscuring useful visual information, without adding new value on account of it being particularly large. You're not looking at what could be a really cool establishing shot because you're either thrown by how huge the text is or waiting for it to get out of the way. And what is it saying by being huge? Nothing. It's saying the same thing as before, just with a bigger font size. Half the location names in Control are absolute nonsense so making it bigger only enbiggens my bewilderment. And look, I get it, Avengers or Avengers Assemble as it had to be known in my country, causing endless confusion for me. I get it, Avengers, you have something like 400 movies and TV shows with 12,000 infungible characters crossing multiple decades, planets, and branching timelines. You can’t expect everybody to be able to keep track, and it may be worth a reminder every now and again to tell us where and when we are. But listen, I know that this is New York in 2012. I know it because I can see the frankly insultingly recognisable New York skyline, and that skyline is currently being destroyed by flying space whales. This only happened in 2012. It’s not like I have to sort through all the other times space whales attacked major cities. I know, I’m moving away from the big text thing, and that’s because I think all text on screen is fairly pointless or actively frustrating. I'm not talking about subtitles, I’m talking about the London, England syndrome and how annoying it is (this one in Transformers: The Last Knight is my favourite). And then there’s that whole, epilepsy-inducing stylisation that goes on in things like Polar.