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The low and no-alcohol category is no longer a passing trend in the U.S. and U.K. It is now a defined market segment with established buyer interest and growing shelf space. Yet many wineries still struggle to meet the expectations of importers and distributors across both markets in terms of quality, pricing, compliance, and positioning. In this webinar, Irem Eren WA DipWSET, Low & No Alcohol Category Specialist, will share practical insights for producers looking to expand or refine their presence in the U.S. and U.K. Drawing from years of experience advising wineries on dealcoholization, brand adaptation, and distribution strategy, Irem covers: What U.S. and U.K. buyers now expect from low and no-alcohol wines in 2026. The key quality benchmarks and technical standards that drive importer confidence. Pricing, labeling, and compliance factors that influence listings in both markets. How to present your brand story effectively to U.S. and U.K. distributors. If your winery is producing low or no-alcohol wines and aiming for long-term, sustainable distribution in the U.S. and U.K., this session will help you understand what truly matters to buyers today. **About London Wine Competition** For a wine brand to succeed on store shelves or restaurant wine lists, it must be marketable and consumer-focused—designed to meet real demand, not just produced with the hope of finding buyers. The London Wine Competition, organised by Beverage Trade Network, is an international competition that recognizes and promotes wine brands specifically crafted to resonate with their target audience. The London Wine Competition highlights wines that consumers genuinely want and that offer clear market value to trade buyers. For more information, Visit : https://londonwinecompetition.com/en/ **About the organizers** Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios. For More Insightful Content Subscribe to Our Channel 👇 ►Facebook: / beveragetradenetwork ►Instagram: / beveragetradenetwork ►LinkedIn: / beveragetradenetwork-com ►Twitter: / beveragetrade ►Website: https://beveragetradenetwork.com/ ►Tune into Spotify: https://open.spotify.com/show/5XuHb5t... ►Listen on Soundcloud: / beveragetradenetwork ►Medium: / beveragetrade ►Quora: http://quora.com/profile/Beverage-Tra...