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Join Guy Griffiths from GGFit, Keith Small from Your Success, and John Preston from Baseline Marketing as they dive into the powerful impact of referrals on gym memberships. This episode explores the nuanced roles of referrals in both retention and sales, offering valuable insights on how to consistently encourage members to bring friends. Learn why referrals are the hottest leads, the best times to ask for them, and how to build a robust community within your fitness club. Whether you're looking to boost member retention or drive new sales, this discussion provides actionable strategies to enhance your referral programs. 00:00 Introduction and Hosts 00:54 The Importance of Referrals 01:52 Referrals as a Sales Tool 02:50 Maximizing Referral Opportunities 04:08 Community Building Through Referrals 05:21 Effective Referral Strategies 07:21 Timing and Special Offers 11:12 The Power of Community and Retention 17:41 Summarizing Key Takeaways