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Connect with Lisa Klein →Website: lisakleinco.com →LinkedIn: / lisakleinco What this episode is about →Why high achievers get stuck in perfectionism and how to keep moving anyway →What a lead magnet really is, and why it protects your business from platform risk →How to build a simple foundation so launches stop feeling chaotic Who this helps →Coaches and online service providers who feel stuck, overwhelmed, or burnt out →High achieving women who know the vision, but need a clear path to get there Key takeaways →Most people know point B, they just can’t create a clear plan to reach it. →The best clients trust the process, implement, and keep taking action. →Perfectionism delays results, “ready” is a trap. →A lead magnet is any value exchange that earns an email address, not just a PDF. →Owned audience matters because social platforms can restrict or remove accounts. →Relationships drive growth, kindness and consistency win. →Launches often feel slow until the final stretch, that’s normal. →If something doesn’t work, audit the breakdown instead of scrapping everything. →Confidence is built after action, not before. →Simple can be sustainable, and sustainable is what compounds. Quotables →“Trust the process.” →“Letting go of perfectionism.” →“No, just do it.” →“Keep it super simple.” Practical tools and frameworks →Create a lead magnet that fits your style, PDF, workshop, challenge, event, podcast, anything that captures email. →Set launch benchmarks early, open cart date, close date, and realistic targets. →When a launch stalls, audit subject lines, open rates, follow up, and outreach, before changing the offer. →Prioritize relationship building, comments, DMs, and coffee chats. →Focus on 1 small, consistent step that builds momentum. Books mentioned →Atomic Habits by James Clear Hosted by Jordan Ring →I’m Jordan, ghostwriter, book coach, author, and developmental editor. →Have you ever thought about writing a book. →Contact me at jordan@jmring.com →Connect with me at jmring.com