Shannon Tipton - Marketing Learning - LT19 скачать в хорошем качестве

Shannon Tipton - Marketing Learning - LT19

The essential elements to creating a powerful L&D marketing/communications plan Shannon Tipton, Owner and Chief Learning Rebel, Learning Rebels, LLC L&D has a larger role to play in your L&D departments everywhere struggle to build credibility around their work, having developed solid catalogues that align with business needs but sit covered in digital dust. L&D often takes a sporadic approach with marketing, if any approach at all – trying lots of things at once or trying things inconsistently. The goal of any learning department is be a business partner, this means strengthening communication, building transparency and developing a marketing plan. It is time for L&D to add a key skill to their capability toolbox. Marketing and Communications. • Know the importance of a marketing plan and how it fits into the LPI capability map • Use a provided template to build your marketing/communication plan • Leave with applicable tips to create transparency • Gain insight for using different tools for different applications • Leave the session with access to further tools and resources to help you build a solid L&D rand www.learningtechnologies.co.uk