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The Goal Question Metric method was created in the 70s for NASA and still solves the same problems and continuously helps people at different levels and domains. That method allows us to define metrics and criteria of the success of our product by asking the right questions. If our goal is to provide an efficient tool for managing promotions then, the first, most obvious question should be: what does “efficient” really mean? Is the time of operations or fault tolerance important to us? Will it be important to know how long the customer spends in the tool or we should rather be focusing on a number of issues? Going further - does an efficient tool means easy to use or supporting to make the right decision and maximize costs? Moreover, will an efficient tool mean that it has many users with different permissions, or one where one person is able to handle the entire process? I know that the word “efficient” is the one that brings a lot of questions and opens a discussion very quickly. But let's choose a more hard one: "management". Is management just add and delete option? Do we need editing? Why? Do users make mistakes? Which operation is the most popular? Why do they keep doing similar operations? Each of these questions is a potential metric. Each of these questions helps us to better understand or expand our purpose. For less experienced product managers, this tool is essential. Will more experienced people also benefit from it? I believe so.Or rather, I have evidence. I have had such sessions. We were always discovering something new. GQM often provoked us to ask ourselves new questions. Is this the right indicator at this stage of product maturity. How expensive it is to collect data for this indicator. Maybe it is cheaper to monitor another indicator or indicators. Who is the recipient of the indicator and what decision can be made based on it? Is 2% change just a temporary trend or is it time to think about pivot? This talk will touch on many product’s indicators related aspects and references to the Lean analytics approach.