The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran | PT EP 614 скачать в хорошем качестве

The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran | PT EP 614

Download FREE Copy of Tier11's MPI Glossary Below 👇 https://www.tiereleven.com/mpi 📚 What We Cover: 0:00 - Introduction to Business Metrics 0:43 - Building a Strong Marketing Foundation 2:01 - Marketing Common Sense 3:02 - Client-Centric Strategies 4:03 - Business vs. Marketing Metrics 5:27 - Challenges with In-App Metrics 7:00 - Traffic as a Final Step 9:02 - Core Business Issues 13:13 - The Traffic Solution Myth 15:01 - Multiple Sources of Truth 19:02 - Demand Generation Effectiveness 20:04 - Misleading Attribution Metrics 22:26 - Attribution Loss Realities 26:02 - Multi-Channel Attribution Importance 27:29 - Pricing and Consideration 30:10 - Demand Generation vs. Capture 33:33 - Case Study: Meta Strategy Shift 38:10 - Frequency's Role in Demand Generation 40:31 - Understanding the Buyer’s Journey 45:29 - Generating Demand Strategies 49:06 - Q&A with John Moran and Ralph Burns 1:02:18 - Wrap-Up and Next Steps Resources: https://tiereleven.com/youtube https://perpetualtraffic.com/mpi    • The MPI Glossary   https://perpetualtraffic.com/youtube perpetualtraffic.com/telegram https://perpetualtraffic.com/?s=john+... (edited) ----------------------------- Welcome to the Perpetual Traffic podcast, your one-stop-shop for the most advanced strategies in acquiring leads and sales for your business. Hosted by Ralph Burns and Lauren Petrullo, and produced by Tier 11, we bring to you real stories, actionable strategies, and proven insights to help you navigate the digital marketing landscape. Whether you're a budding media buyer or a seasoned marketing executive, there's something valuable for everyone here. 📲 Subscribe to Perpetual Traffic: / @perpetual_traffic for a twice-weekly dosage of exclusive content aimed at enhancing your business's online visibility and customer acquisition strategies. 🛎️ Remember to hit the bell icon to stay notified! 🔗 Visit http://perpetualtraffic.com to discover more about our show, delve into our episode archive, and get insider access to the best traffic strategies developed at Tier 11. 🎧 Prefer to listen on the go? You can also find us on: Apple Podcasts: https://podcasts.apple.com/us/podcast... Google Podcasts: https://podcasts.google.com/feed/aHR0... Spotify: https://open.spotify.com/show/59lhtIW... 💡 Need a trusted agency to help you skyrocket your business growth? Check out http://tiereleven.com,... bringing you years of real-life agency experience and expertise. 👍 If you find our content valuable, don't forget to hit the like button, share our videos with your peers, and leave us a comment about your key takeaways or any topics you'd like us to cover next. 📧 Want the latest in marketing trends and strategies delivered straight to your inbox? Sign up for our newsletter, 'Traffic Ahead' here: https://perpetualtraffic.com/ Remember, there's no traffic like Perpetual Traffic.