Marketing Introduction: The Science and Art of Marketing (course "Marketing Fundamentals": Module 1) скачать в хорошем качестве

Marketing Introduction: The Science and Art of Marketing (course "Marketing Fundamentals": Module 1)

Have you ever wondered what marketing truly is? Forget wrong or narrow definitions of marketing. In this introduction to marketing, I align the fundamentals of marketing through a classic artistical lens, comparing its core principles to the masterful process of a sculptor revealing a statue within a block of stone. Join me for Module 1 of my "Marketing Fundamentals" lecture series where I explore the essential duality of marketing: the rigorous, data-driven science and the intuitive, creative art. The contents cover the foundational philosophy of creating customer value to the strategic execution of a modern marketing plan. Whether you are a student, a business professional, or an entrepreneur, this presentation will provide you with a robust basic understanding how marketing identifies potential, creates value, and drives the very purpose of business. For more business and marketing insights: Linkedin -   / matthias-glaser-marketing   Youtube -    / @matthiasglaserphd_marketing   https://www.matthiasglaser.com/ Free to read article about how to improve storytelling in advertising: https://www.tandfonline.com/doi/full/... More on Business Frameworks (playlist):    • Marketing & Business Frameworks/Theories   References Bruhn, M. (2019). Marketing: Grundlagen fur Studium und Praxis (14., uberarb. Aufl. 2019 edition.). Springer. Homburg, C. (2020). Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung (6. Aufl. 2020). Springer Fachmedien Wiesbaden. Kotler, P., Armstrong, G., Harris, L. C. & Piercy, N. (2019). Grundlagen des Marketing. (7th ed.). Pearson Deutschland. Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T. (2016): Marketing Management, 3rd (European ed.), New Jersey: Pearson Education International. Contents: 00:00 - Marketing Misconceptions and Resulting Issues 02:42 - Revealing the Value Within a Market 03:28 - The Duality of Marketing: Where Science Meets Art 04:16 - The Core Definition and Purpose of Marketing 06:25 - Definition of Marketing 08:30 - The Five-Step Marketing Process 11:22 - Interactive Target Market Challenge: Advising Gustav Klimt 17:16 - Understanding Markets: Human Needs, Wants, and Demand 26:37 - The Marketing Concept: A Customer-First Philosophy (align your company strategically) 30:51 - The Marketing Program = Marketing Mix: The 4 Ps (Product, Price, Place, Promotion) 32:17 - Knowledge Check: The 4 Ps 33:06 - The Evolution of Marketing Understanding 34:31 - The "Universalism" of Marketing: Scope and Applications Across Industries and Seven Key Perspectives of Marketing 37:22 - The Contemporary Marketing Landscape #Marketing #BusinessSchool #Marketing101 #WhatIsMarketing #MarketingStrategy #LearnMarketing #consumerbehavior #business