The Power of the Properly Sequenced Subject Line скачать в хорошем качестве

The Power of the Properly Sequenced Subject Line

Apply this methodology with a Custom AI product. We’re awarding $7,500 AI Engineering Vouchers (30-hour build sprints) as part of a Meclabs research study. Selected firms will launch a working solution in under 3 weeks. → Apply here: MECLABS Institute | Get a $7,500 AI Engineering Voucher (https://meclabs.com/research/ai-engin...) Use your voucher to tackle real business challenges. With our AI Architects, you can quickly build products and workflows that: · Drive more qualified leads · Sell more Subs, Seats, or SKUs · Analyze pricing or conversion performance · Automate proposals and quotes · Optimize campaigns and project planning Check out our FREE library of actual marketing experiments at: http://www.marketingexperiments.com/ Download the slides on SlideShare here: http://www.slideshare.net/marketingex... As marketers, subject lines are our first line of defense against elimination, and we have only a few words to work with. Though word choice is important, sequencing these words determines the success of email marketing campaigns. In this Web clinic replay, we go over three key observations that can help you create your subject lines: 1. Both winning treatments leverage words that are specific and tangible, rather than vague or "salesy." 2. Both winning treatments leverage a similar sequence of thought. They both lead with what the customer "gets "rather than what the customer must "do." 3. Furthermore, the "ask"(an open) in both winning subject lines is implicit rather than explicit. Presenters: Ken Bowen, Manager of Partnership Content, MECLABS Benjamin Huppertz, Senior Research Manager, MECLABS Austin McCraw, Senior Director of Content Production, MECLABS Learn more from Flint with a MECLABS online marketing course. Courses include certification in • Online Testing • Value Proposition Development • Landing Page Optimization • Email Messaging Optimization https://MECLABS.com/certification